Advanced Road Safety Technology
URGN™: Precision Positioning When GPS Fails.
Deploy unjammable, all-weather lane-level positioning at zero cost to taxpayers. Prevent thousands of winter crashes with our Ultra-Wideband Roadway Geometry Network™ that delivers up to 10 cm accuracy in all conditions.
NYC UWB Demonstration Project
MTA Genius Challenge UWB in Subway
UWB has already been demonstrated in NYC Streets on 10 blocks of 6th Ave and on the L and 7 Subway Lines.
Transforming Road Safety and Mobility Across Key Sectors
Unjammable Ultra-Wideband Technology
Provides 4-10 cm positioning accuracy in blizzards, ice, fog, tunnels, and urban canyons where GPS fails. Prevents thousands of lane departure crashes annually.
Seamless Implementation Process
Simple integration with existing infrastructure maintenance. Private industry adds UWB tags to pavement markers during routine replacement with no new poles or extra lane closures.
All-Weather Precision Navigation
Delivers lane-level congestion data in real-time, enables instant work-zone guidance, and provides resilient positioning when GPS is compromised or unavailable.
How URGN™ Works to Save Lives
URGN™ leverages existing UWB chips in modern devices to deliver up to 10 cm real-time micro positioning accuracy where GPS and vision/LiDAR fail, creating a digital rail system that functions in all weather conditions.
All-Weather Positioning
Functions in blizzards, ice, fog, tunnels, and urban canyons where GPS fails. Maintains cm-level accuracy in all conditions.
Existing Technology
Utilizes UWB chips already in iPhones, Android flagships, and 2025+ vehicles. No specialized hardware needed.
Simple Implementation
Seamlessly integrates with existing roadway maintenance. Simply swap out some of the raised pavement markers with solar/battery powered UWB reflective markers during routine replacement.
Zero Public Cost
Private funding covers deployment and 30 years of maintenance. Zero cost to taxpayers with significant public safety benefits.
Life-Saving Impact
Prevents thousands of winter-related crashes and injuries annually. Eliminates 15-40% of serious lane departure accidents.
National Security
Provides resilient positioning when GPS is unavailable or jammed. Critical for defense and emergency response operations.
Advanced Traffic Management
Enables true lane-level traffic data in real-time. Identifies exact lane blockages and provides adaptive work-zone guidance.
Autonomous Vehicle Enabler
Supports Level 4/5 autonomy nationwide through precise positioning. Creates new opportunities for robotaxi and mobility services.
Private Sector Users
Level 4/5 Robotaxi OEMs | Level 2+/3 ADAS OEMs | Ride-Hail & Robotaxi-Fleets | Microtransit & Shared Mobility Operators | Pedestrian & VRU Safety Apps/Platforms | Consumer Navigation Providers | Package Delivery | Insurance & Telematics | Government / DoD / Emergency Services | Airports/Ports
Frequently Asked Questions About the URGN™ Program
How is the URGN™ Program deployed on public roadways?
The URGN™ Program deploys UWB tags in existing raised pavement markers and reference posts that maintenance crews already replace annually. This implementation requires no new infrastructure, poles, or additional lane closures—simply a change-order to existing striping contracts. The deployment process integrates seamlessly with scheduled maintenance cycles, minimizing disruption while maximizing coverage.
What safety benefits does the URGN™ Program deliver?
The URGN™ Program prevents thousands of deaths and tens of thousands of serious injuries annually by eliminating 15-40% of winter crashes caused by lane departures in northern states. It provides precise 4-10 cm lane-level positioning in extreme conditions including blizzards, ice, fog, tunnels, and urban canyons where GPS fails. This all-weather capability returns billions of productive hours lost to weather slowdowns while enabling true lane-level congestion management.
What is the cost to taxpayers for implementing the URGN™ Program?
Zero. The URGN™ Program operates through a public-private partnership where private industry fully funds deployment and maintains operations for 30 years at no cost to taxpayers. In exchange, the private partner receives the right to provide licensed data access to robotaxi fleets, ADAS manufacturers, insurers, delivery companies, and navigation providers—creating a sustainable business model that requires no public funding.
Does the URGN™ Program use existing technology?
Yes, the URGN™ Program utilizes standard UWB chips already built into every new iPhone, Android flagship, and 2025+ vehicles. This existing technology provides an unjammable, all-weather positioning system that works when GPS fails. The implementation cost is less than 1/10th of normal restriping costs, with 5x redundancy built in to ensure reliability and continuous operation even during adverse conditions.
When will the URGN™ Program be available for implementation?
The first 500-mile pilot deployment is scheduled for winter 2027, with the first change-orders planned for 2026. This timeline allows for comprehensive testing under real-world winter conditions to validate performance. Upon successful demonstration, the program can rapidly scale nationwide, permanently ending winter lane-departure crashes, enabling Level 4/5 autonomy, and providing resilient positioning when GPS fails for DoD and emergency services.